With more competition than ever for the leisure time and entertainment dollars of potential customers, it is critical for a contemporary sports management entity to develop a marketing … Mobile marketing is taking the world by storm. And there you have it -- 11 content marketing examples to help get your creative juices flowing. How many people had heard of Danny MacAskill pre-2010’s Way Back Home? Is talk of 2020 being the worst year ever a bunch of royal arse? Instead of pursuing “likes” and views as the end goal, he advises marketers to position their content efforts as a way to generate more robust first-party data. Anna Hrach is a strategist at Convince & Convert, where she crafts super-smart content marketing strategies and tackles clients’ toughest marketing problems with the tenacity and fearlessness of a honey badger. A perfect example is the House of Highlights Instagram page, which now boasts 14 Million followers posted daily sports clips. If you are unsure how to do marketing for your sports team in an engaging, efficient manner, check out marketing automation. . Sports marketers don’t always get it right. The VaynerMedia-produced spot immortalized the final moments of a tense and tight game; but what elevated it to the stuff of sports legend was how the beverage brand slickly edited the footage to include long-time Cubs announcer Harry Caray, giving him a (posthumous) chance to call the final out and celebrate Chicago’s hometown heroes. But times have changed. This is probably one of the most innovative examples of ecommerce content marketing. As a sponsor of Major League Baseball, Budweiser has a vested interest in being an integrated part of the in-stadium experience. But even non-entertainment industries can market via entertainment. Cover image by Joseph Kalinowski/Content Marketing Institute. Sports fans are demanding a more engaging and immersive experiences. Do I need to switch to Google Analytics 4 (GA4). Superdrug’s “Perceptions of Perfection Across Borders” Key stats. Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field, or just vegged out on the couch binge-watching a show on Netflix or Hulu. Backlinks: 1,730 backlinks from 816 referring domains. College athletics marketing is made much simpler with automation. Learn from the best – 25 Examples of Sportswear Brands’ Marketing Emails. Red Bull has earned its authoritative status, mainly, through publishing content. Nike is known for many things – for its waffle soles, for its technological innovations, and most recently, for its attempt to break the 2 hour barrier for the marathon. Check out these content marketing examples.. 1. ‘Consumer me’ follows these accounts because he likes to feel part of ‘the scene’. #entertainment, Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs. This field is for validation purposes and should be left unchanged. 5 Data-Driven Opportunities, Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing, 385 million and earn $696 million in 2017, Video gaming is projected to draw an audience of 385M & earn $696M in 2017 via @NewzooHQ report. The Latest Sports Marketing Trends In Brand Engagement And Content Creation ... and this partnership is a prime example of a growing trend in Sport Marketing … Both are examples of what sports marketing can achieve. An explainer video is one of the must have pieces of content to promote the launch of your fantasy game. Sports marketing refers to promoting goodsand services through the use of sporting events and the endorsement of athletes and sports teams. Effective content that engages your audience. Funny YouTube Videos The most popular sports YouTube channel is Dude Perfect , which boasts 878 million views and 6.5 million subscribers. More like a nice, non-bitey one. A perfect example is the House of Highlights Instagram page, which now boasts 14 Million followers posted daily sports clips. Everybody w/ a smartphone has the power to be #entertainment #content impresarios, says @joderama. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Superdrug wanted to raise awareness around body image issues. In the lead-up to the release of Universal Pictures’ biopic, Straight Outta Compton, the studio partnered with Dr. Dre’s Beats brand on an interactive, digital campaign that invited participants to celebrate their heritage by creating a personalized meme in the style of the movie’s title artwork. For example, this subtly branded video captures all the excitement of a Chicago Cubs World series victory that the team’s fans have waited a lifetime (or two) to see – complete with actual footage of the joyful reactions at the stadium and throughout the city. I have never owned an item of Patagonia clothing, yet somehow I know it’s good stuff. This promotional video by Adidas for their new line of shoes. A fantasy sports game on itself is a content gold mine and traffic driver.But how can you promote your fantasy sports game? Social shares: 34K to the page itself. Yet, in Mark’s experience, sports brands typically use content marketing solely for engagement purposes. Informa UK Limited is part of Informa PLC. Your involvement can be as simple as sponsoring a community softball league or as immersive as creating your own branded competition and broadcasting the games. “The resulting behavior data can be merged with other data they’ve collected, which can reveal opportunities to drive more revenue from the fans they connect with,” he says. Zumba made it casual and easy for people to bring their friends. In their 25 Tips from Top CEOs eBook for example, they provide transparency into the strategies top-rated CEOs live by to inspire their employees. Here are some ideas for content you can produce that will appeal to sports fans and draw attention to your brand. In addition, he points out that there’s a large percentage of fans who may never attend a game (or other live event) even though they may feel just as passionate about their favorite pastimes and players: “With more and more local and international sports fans watching from home, accessing entertainment through over-the-top (OTT) streaming services or on mobile devices, these businesses need to find better ways to turn these less-obvious audiences into leads.”. Not like a mean one, though. As such, my respective Twitter and Instagram feeds are made up mainly of content posted by brands and athletes associated with the great outdoors. Impactful websites that enable you to grow online. One form of visual marketing sports / outdoor brands, which now boasts 14 million posted. Two other content marketing an overwhelming task different marketing platforms new line of shoes ’. Customers that ( marketers ) let slip through their hands, ” never... 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